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Tips for Successful Instagram Growth HackingĮffective Instagram growth hacking starts with a solid foundation. That way, your Instagram traffic can be viewed for much longer if necessary. You can also use UTM tagging to track your Instagram activity in Google Analytics. However, there are tools like Keyhole, Pixlee, or Iconosquare that will track and store this data for longer periods of time. Instagram only stores this data for 30 days at a time. Simply open the Insights tab and scroll down to “Your Audience.” Here, you can learn how many followers you have gained or lost, the top cities and countries where your content is popular, and the ages and genders of your followers. One of the best things about Instagram Insights is it tells you who your audience is, what kind of content they like, and when they are active on the app. You can then tie these goals to specific metrics you want to track in Instagram Insights. On the other hand, you will need a different strategy if your goal is to drive your existing audience further down the sales funnel.Ī good way to make sure your Instagram marketing strategies make sense for your business is to set SMART goals. This might mean targeting people in a new geographic region or age group. That way, you can implement strategies that will help you meet marketing goals that matter.įor example, if your goal is to raise brand awareness, then you want to ensure you are targeting people who fit the market for your product but are unlikely to have heard of you. If you don’t see the Insights tab, you probably need to change your profile type.īefore you implement growth hacks for Instagram, make sure you understand what your business wants from the platform. Clicking here will take you to Instagram’s built-in analytics. With an Instagram business profile, you will see an “Insights” tab on your profile right under your company bio. If your business has been working with a personal account, you can easily switch to an Instagram business account by going into your account settings. Only business or creator profiles have access to Instagram’s analytics data. The first step to growing your Instagram is to have the right kind of Instagram account. Here are three things to keep in mind before you try to get more Instagram followers. What to Do Before Growth Hacking on Instagram
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Finding a balance between rapid growth that rapidly disappears and quick, steady growth often comes down to planning before you start growth hacking. However, some experts warn that Instagram growth hacks can fail if they’re not targeted, planned, and executed well. It’s a great technique for companies that want to increase brand recognition quickly. It usually involves experimenting with multiple techniques to find content with viral appeal. Growth hacking is about gaining a large number of followers as fast as you can. A recent Hootsuite study showed that of those businesses that plan to increase their spending on social media marketing in 2021, 60% plan to spend more on Instagram specifically. At least 25 million businesses already have profiles on Instagram, and many of these businesses plan to increase their spending on the site. It is currently the second most accessed network behind Facebook, holding users’ attention for an average of 53 minutes per day.Īnd while Instagram’s user base skews young, more and more adults are joining the site.īecause of its popularity, Instagram holds tremendous potential for marketing your business. By the end of 2020, it was the sixth most popular social media platform by the total number of active users. Instagram’s popularity is hard to exaggerate. Why You Should Grow Your Business’s Instagram Following Instagram growth hacks to organically grow your Instagram.What to do before you try to grow your Instagram.
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Why it’s important to grow your Instagram following.
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That’s where Instagram growth hacks come in. To be successful, you must figure out what type of content works best for your business and best resonates with your audience.īut, you need to build – and grow – that audience so you have people to engage with your content in the first place! With over 500 million daily active users, there’s a lot of competition. It can be challenging to get the attention you want for your business on a platform as popular as Instagram.